Top 5 Beauty Retail Apps on Unified Platform in Middle East Q1 2024

In Q1 2024, the top 5 beauty retail apps on a unified platform in the Middle East demonstrated diverse trends in their weekly downloads and active user metrics. Below is a detailed look at the performance of these applications.

Nice one | نايس ون had a notable quarter. Weekly downloads started strong, with a high of 27.2K in the second week of January, and saw a significant peak reaching approximately 150K in the week of March 18. Weekly active users showed a positive trend as well, increasing from around 141K at the beginning of January to nearly 291K by mid-March.

Sephora KSA: Beauty, Makeup also saw impressive growth in downloads. Starting at 18.3K in the first week of January, downloads surged to about 37.7K by the end of March. Active users for Sephora KSA maintained a steady increase, rising from around 99.7K in early January to approximately 123.9K by the end of the quarter.

دخون الإماراتية experienced fluctuations in its download numbers. Downloads peaked at about 62.4K in the last week of January before stabilizing to around 14.2K by the end of March.

Golden Scent قولدن سنت showed a consistent increase in both downloads and active users. Downloads grew from 15K in the first week of January to approximately 28.3K by the end of March. Active users followed a similar trend, rising from about 39.7K in early January to around 53.2K by late March.

Lastly, باث&بودي وركس saw moderate but steady growth. Weekly downloads ranged from 6.1K to 11.3K throughout the quarter, while active users increased from approximately 56.7K in the first week of January to around 57K by the end of March.

Overall, these top beauty retail apps demonstrated varied performances in Q1 2024. More insights and detailed analytics can be found on Sensor Tower.